Considered is the third of our brand values I’ve written about. I’ve written about the fact that Mummy’s Muse is Rooted and Playful, so what does it mean to be Considered?
This is the Value I know I needed, but didn’t know how to describe it. Other words that came close were tasteful, thoughtful, intentional and classic, but none of these worked. Considered is perfect. Everything we do has been thought about and is always a step away from the average or expected. I want this value to be reflected throughout Mummy’s Muse as a brand. From the emails you receive, to the colours we use for designs, right through to the packaging we will eventually send out your goods in. The experience of every touchpoint has been thought about and is in line with the Values.
Considered in Choice of Colours
I often say bold doesn’t have to equal bright – I want to ensure we are Considered is in colour choce. On the left you’ll see the three primary colours and the colour green. It is highly unlikely I’ll ever design anything with this colour palette. Each of the colours in conjunction with others could work, however I prefer the colours on the garment to have more depth – to be more Considered. The colours on the right are adjustments of the colours on the left, but with more depth.
Left: Primary colours and green. Right: ‘Considered’ shades of the colours on the left.
I hope to be able to highlight other areas in which we’ve been Considered. I hope you’ll see the thought and intention with the brand. I’m always thinking (hard) about ways to bring this Value to life.
A third approach is to look at case studies of brands that have created enormous value. Consider, for example, the power of the Apple personality and innovation reputation, BMW’s self-expressive benefits connected to the “ultimate driving machine,” and the ability of Whole Foods Market brand to define an entire subcategory. “In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
The fourth and final value in the Mummy’s Muse Values Series is Uninhibited. I am not Uninhibited. This is OK and it isn’t. Some inhibitions are very necessary, they protect us and keep us safe. However, I believe we take on others as we try to conform to societal norms. I think there are others …
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Considered
Considered is the third of our brand values I’ve written about. I’ve written about the fact that Mummy’s Muse is Rooted and Playful, so what does it mean to be Considered?
This is the Value I know I needed, but didn’t know how to describe it. Other words that came close were tasteful, thoughtful, intentional and classic, but none of these worked. Considered is perfect. Everything we do has been thought about and is always a step away from the average or expected. I want this value to be reflected throughout Mummy’s Muse as a brand. From the emails you receive, to the colours we use for designs, right through to the packaging we will eventually send out your goods in. The experience of every touchpoint has been thought about and is in line with the Values.
Considered in Choice of Colours
I often say bold doesn’t have to equal bright – I want to ensure we are Considered is in colour choce. On the left you’ll see the three primary colours and the colour green. It is highly unlikely I’ll ever design anything with this colour palette. Each of the colours in conjunction with others could work, however I prefer the colours on the garment to have more depth – to be more Considered. The colours on the right are adjustments of the colours on the left, but with more depth.
I hope to be able to highlight other areas in which we’ve been Considered. I hope you’ll see the thought and intention with the brand. I’m always thinking (hard) about ways to bring this Value to life.
1 replies to “Considered”
Валентина
A third approach is to look at case studies of brands that have created enormous value. Consider, for example, the power of the Apple personality and innovation reputation, BMW’s self-expressive benefits connected to the “ultimate driving machine,” and the ability of Whole Foods Market brand to define an entire subcategory. “In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”
Related Posts
Playful
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
Values
Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
Uninhibited
The fourth and final value in the Mummy’s Muse Values Series is Uninhibited. I am not Uninhibited. This is OK and it isn’t. Some inhibitions are very necessary, they protect us and keep us safe. However, I believe we take on others as we try to conform to societal norms. I think there are others …