Well hello. I took a bit of an unplanned break from writing this blog and posting on social media this summer. I had to get over the strange feelings of guilt associated with taking a break. Let’s face it, I doubt anyone cared I took a break…and yet it’s so bizarre that these feelings of guilt surfaced. I think it’s just a symptom of the pervasiveness of social media presenteeism of our age. You sort of feel everyone is ‘on’ all of the time. I didn’t write or post because I just didn’t feel like it. I’ve had to come to a place where I’ve accepted that that’s my prerogative.
So while I didn’t write on the blog and I didn’t post on social media, I steadily continued to work. Week in and week out. So what’s happened? And importantly….when is this launch??
Lift off in 5, 4, 3…
I hope to launch our first set of products – aprons for toddlers and pre-school aged children – in the next few weeks. It’s really interesting to me that there are some products I’ve been working on the best part of 2 years and still aren’t ready to be sold. While there are products that I imagined within the last 6 months are likely to be ready first. This all comes down to the complexity of the design and also the fabric on which the print is being printed. It also shows me how much I’ve learned. Now, when I get an idea for a new product, I now know all the steps I need to take. I really want to speed up the steps I take with my manufacturers. This is what takes the most time – waiting in between stages.
Something has become really apparent to me in the last year…I get why no one has done this before. It’s been really hard for me as an independent person who is new to the world of manufacturing, print and design to get this off the ground. Saying this, there’s nothing I love more than a challenge and I’m getting closer with each passing week.
I’ve included some ‘behind the scenes’ footage of my protoypes being made.
Stay tuned for news on the launch. And if you’re still reading, thank you. It means a lot.
Two questions I’ve been grappling with of late are: What kind of brand am I going to be? When do I need to decide by? I’ve worked in communications for over 10 years but never explicitly in branding. I say this to highlight the fact that I’m no branding expert. I do know that when …
If you’ve ever worked in an office with an active fridge, you’ve likely seen a note with the phrase on the image above. The grown up version of declaring ownership of a brand name and identity is to protect them with a trademark. Please be clear that licking your brand name or logo won’t mean …
This week production re-commenced in our manufacturing location which was a huge milestone for me. It’s been lots of starts and stops as a result of COVID related restrictions. When production did start again in factories, PPE was prioritised, but now it looks like everything is up and running again. I’m waiting to get a …
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Ticking Along Nicely
Well hello. I took a bit of an unplanned break from writing this blog and posting on social media this summer. I had to get over the strange feelings of guilt associated with taking a break. Let’s face it, I doubt anyone cared I took a break…and yet it’s so bizarre that these feelings of guilt surfaced. I think it’s just a symptom of the pervasiveness of social media presenteeism of our age. You sort of feel everyone is ‘on’ all of the time. I didn’t write or post because I just didn’t feel like it. I’ve had to come to a place where I’ve accepted that that’s my prerogative.
So while I didn’t write on the blog and I didn’t post on social media, I steadily continued to work. Week in and week out. So what’s happened? And importantly….when is this launch??
Lift off in 5, 4, 3…
I hope to launch our first set of products – aprons for toddlers and pre-school aged children – in the next few weeks. It’s really interesting to me that there are some products I’ve been working on the best part of 2 years and still aren’t ready to be sold. While there are products that I imagined within the last 6 months are likely to be ready first. This all comes down to the complexity of the design and also the fabric on which the print is being printed. It also shows me how much I’ve learned. Now, when I get an idea for a new product, I now know all the steps I need to take. I really want to speed up the steps I take with my manufacturers. This is what takes the most time – waiting in between stages.
Something has become really apparent to me in the last year…I get why no one has done this before. It’s been really hard for me as an independent person who is new to the world of manufacturing, print and design to get this off the ground. Saying this, there’s nothing I love more than a challenge and I’m getting closer with each passing week.
I’ve included some ‘behind the scenes’ footage of my protoypes being made.
Stay tuned for news on the launch. And if you’re still reading, thank you. It means a lot.
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Identity Decisions
Two questions I’ve been grappling with of late are: What kind of brand am I going to be? When do I need to decide by? I’ve worked in communications for over 10 years but never explicitly in branding. I say this to highlight the fact that I’m no branding expert. I do know that when …
Trademark Your Brand
If you’ve ever worked in an office with an active fridge, you’ve likely seen a note with the phrase on the image above. The grown up version of declaring ownership of a brand name and identity is to protect them with a trademark. Please be clear that licking your brand name or logo won’t mean …
In Search of Balance
This week production re-commenced in our manufacturing location which was a huge milestone for me. It’s been lots of starts and stops as a result of COVID related restrictions. When production did start again in factories, PPE was prioritised, but now it looks like everything is up and running again. I’m waiting to get a …