The fourth and final value in the Mummy’s Muse Values Series is Uninhibited. I am not Uninhibited. This is OK and it isn’t. Some inhibitions are very necessary, they protect us and keep us safe. However, I believe we take on others as we try to conform to societal norms. I think there are others …

Considered is the third of our brand values I’ve written about. I’ve written about the fact that Mummy’s Muse is Rooted and Playful, so what does it mean to be Considered? This is the Value I know I needed, but didn’t know how to describe it. Other words that came close were tasteful, thoughtful, intentional …

Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …

I promised a few posts back that I would expand on values so I’ve started here as this is the one that makes us special. Mummy’s Muse is Rooted. When I say Rooted this first and foremost refers to our design. The prints you’ll see on our garments are inspired by African prints. Those of …