The Brand
Mummy's Muse exists to remind people of a time they were fearless. We do this by creating clothing with clashing shades, bold motifs and colours beyond the lines - inspired by West African prints.
The carriers of this message are our Muses - our clothes are for babies and toddlers. These little humans are a constant source of inspiration. They are bold, creative, uninhibited, fearless and their clothing can - and should - stand as a reminder to us bigger humans to be the same...at least once in a while.
Yewande's Story
I grew up around many beautiful West African prints and patterns. Bold, clashing hues and colours outside the lines were normal to me. These images have hugely influenced my style; I’ve never been afraid of colour. I am aware of the power of colour, the impact it can have on one's mood and the moods of those around us. As I grew up, for a number of reasons, it became more of a bold move to wear these patterns and prints. Less normal, more daring.
Then I had a child and re-entered the world of children.
I am inspired every day by their confidence and their lack of inhibition. Their uninhibited nature make them the perfect ambassadors for these patterns and prints. My children - and to be honest, children everywhere - are my Muses. They continue to show me what it’s like to live life without self imposed limits.
I want all children to have clothing that reflects this attitude.