Ankara Inspired Baby Clothing & Accessories. COMING SOON: 2021 LAUNCH

The Brand

Mummy's Muse exists to remind people of a time they were fearless. We do this by creating clothing with clashing shades, bold motifs and colours beyond the lines - inspired by West African prints.

The carriers of this message are our Muses - our clothes are for babies and toddlers. These little humans are a constant source of inspiration. They are bold, creative, uninhibited, fearless and their clothing can - and should - stand as a reminder to us bigger humans to be the least once in a while.

Yewande's Story

I grew up around many beautiful West African prints and patterns. Bold, clashing hues and colours outside the lines were normal to me. These images have hugely influenced my style; I’ve never been afraid of colour. I am aware of the power of colour, the impact it can have on one's mood and the moods of those around us. As I grew up, for a number of reasons, it became more of a bold move to wear these patterns and prints. Less normal, more daring.

Then I had a child and re-entered the world of children.

I am inspired every day by their confidence and their lack of inhibition. Their uninhibited nature make them the perfect ambassadors for these patterns and prints. My children - and to be honest, children everywhere - are my Muses. They continue to show me what it’s like to live life without self imposed limits.

I want all children to have clothing that reflects this attitude.

The Journey

I decided to document the journey of starting Mummy's Muse a few months in and I do this on a section of this site called 'Musings.' I hope to encourage others on the journey of building something from nothing. I also hope that one day when Mummy's Muse is a stonking success, I'll be able to read the posts I've written and remember the highs, the lows and all the moments in between. I'm excited to share this journey with you and to keep it as unfiltered as possible. Hold on tight...

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