Hi, I'm Yewande

I grew up surrounded by beautiful West African prints and patterns. Bold, clashing hues and colours -  which challenged Western aesthetics - were normal for me. These images have hugely influenced my style. I am aware of the power of colour, the impact it can have on one's mood and the moods of those around us. As I grew up, for a number of reasons, it became more of a bold move to wear these patterns and prints.

Then I gave birth to a child and re-entered the fascinating world of children.

I am inspired every day by their confidence and their lack of inhibition. Their free spirited nature makes them the perfect ambassadors for these patterns and prints. My children - and to be honest, children everywhere - are my Muses. They continue to show me what it’s like to live life without self imposed limits.

I want all children to wear clothing that reflects this attitude.

Mummy's Muse

exists to remind people of a time when they were fearless. We do this by creating clothing with contrasting shades, bold motifs and colours beyond conventions - inspired by West African prints.

The carriers of this message of fearlessness are our Muses; our clothes are for children. These little humans are a constant source of inspiration. They are bold, creative, uninhibited, and fearless. Their clothing can - and should - stand as a reminder to us, the adults in their world, to emulate them...at least once in a while.