Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
We’re on the move friends! I could barely contain my excitement this week when our new tech packs arrived. My first tech packs were completed in March last year – I actually can’t believe it – over a year ago! I produced them in a bit of a mish-mashed way: I hired a designer to …
I love learning how others organise themselves in order to set themselves up for success. We’ve all (well ok so some of us) have heard the phrase, even Beyonce has only 24 hours in a day. However I actually have no idea how she spends her average day. How do busy, successful, seemingly thriving people …
How do you do it all? This question is asked all the time when ‘successful people’ – actually, let’s be specific – ‘successful women’ are being interviewed. I’m sure it’s annoying to be asked this (especially as a woman), but I get why it’s asked. Everyone wants to know…the secret. Let’s face it, everyone is …
Quick post this week: a brief update on our production process. We officially went into pre-production with our manufacturer a few weeks before Christmas. Pre-production for us means getting updated tech packs and toile patterns made. It also includes samples of our prints (screen printed) and final sample garments. We go through these stages to …
Happy 2020. It’s a coincidence that my first post of the year is about exercise. However, I promise I’m not on any crazy diets/dry January/attempting Veganuary. I actually just ate a slice of red velvet cake in bed as it was my friend’s 30th birthday last night. Saying that I went to the gym at …
If you’ve ever worked in an office with an active fridge, you’ve likely seen a note with the phrase on the image above. The grown up version of declaring ownership of a brand name and identity is to protect them with a trademark. Please be clear that licking your brand name or logo won’t mean …
Ok, so it’s not a race, it’s a journey Consistency is one of those words that makes me think of clean eating, reading a daily devotional or trying to learn to do the splits as an adult. It’s really hard and you can’t acheive it instantly. I started university when Facebook was in it’s infancy. …
Build the perfect product. When starting a business, it’s easy to be obsessed about the product and leave marketing as an afterthought. I guess it depends on your motive for starting in the first place. If it’s to bring to life this incredible idea, solution or creation, it’s easy to want to focus on that. …
Last month I travelled to meet a company that I’ve been thinking about working with to manufacture our clothing. It was a very quick decision to fly out. I got the sample, liked it and figured that there’s only so many emails or WhatsApp messages we could exchange. I’m still on maternity leave and had …