Let me just lay it out simply at the start – bootstrap mentality can be absolutely exhausting. “This would be sooo much easier if I were FILTHY rich.” This phrase has run through my mind on more than one occasion – I’m not going to lie. A few weeks ago, I wrote about the challenge …
I could write a whole series about doing ‘x’ consistently is hard – especially when it comes to this business. Writing is definitely one of the top 3. I write because I want to document this process and honestly so I can look back one day and remember how I felt as I was starting. …
I saw a friend of mine yesterday and she asked me, ‘How’s the business going?’, Surprisingly, this emotion wasn’t what I felt first. I went on to explain to her my current ‘dilemma.’ It made me realise this is what I should write about this week. I’ve named this dilemma, ‘ The Inventory Trap.’ When …
It’s been two weeks since I’ve written. I’m still going through a phase where I’m struggling to find balance and spend my time in an optimal way – the quest for boundaries continues. However it’s fine, I’m here, I’m well and many positive things have happened. One of which is that I’ve found a Coach. …
As I sat down to write this, I thought, is this going to be a really dry post? However, I cant’ let that stop me. I’m trying my best to be honest about what I’ve been up to, even if it doesn’t seem like the most exciting thing from the outside. I hope at least …
A big dilemma for me starting out on this journey is what to do in terms of marketing and communication before I actually have a product to sell. I’ve struggled with this because I thought, ‘Is this weird? To talk about a brand where no product exists?’ I’ve been waiting for ages, ‘What if I …
This week production re-commenced in our manufacturing location which was a huge milestone for me. It’s been lots of starts and stops as a result of COVID related restrictions. When production did start again in factories, PPE was prioritised, but now it looks like everything is up and running again. I’m waiting to get a …
If you’ve been following this journey for some time now, you’ve probably realised colour – it’s power and it’s potential – is something I’m very passionate about. I love colour; there is definitely something about it that energises me. However the extent of my experience with colour is probably dressing myself, doing my make up …
Over the past two weeks or so I’ve been trying to find a designer to work with to develop the brand’s visual identity. What is a Visual Identity? To me, a visual identity is the combination of colours, images and shapes that make up a brand. As you can probably tell if you’ve been following …
This is one of those pieces of advice that seems so obvious but I constantly forget. Seek out experts. In an earlier post I wrote about no man being an island. When I wrote about this my emphasis was emotional support, this post is about practical skills. You should look for people who know things …