This is one of those pieces of advice that seems so obvious but I constantly forget. Seek out experts. In an earlier post I wrote about no man being an island. When I wrote about this my emphasis was emotional support, this post is about practical skills. You should look for people who know things …
This is the post I’ve known I needed to write for the longest time, but I’ve finally plucked up the courage to write. I’d like to introduce myself, the ‘Mummy’ in Mummy’s Muse. My name is Yewande, I’m 32 and I live in London. I’m married and I have two incredible daughters. Watching them – …
I’m currently back in the design process. I’m working on new prints and colourways. Whoa..that’s great, but you haven’t even released your existing designs I hear you say. You’re correct. However this is one of the most time consuming, best and worst parts of this whole process. Nonetheless, it’s a part I care deeply about. …
Hooray! Our trademark certificate came through. Back in December I wrote about how it had taken a while for me to get round to filing for a trademark at with the Intellectual Property Office (IPO). In early March, the trademark was approved, and I received the paper work a few weeks ago. I was nervous …
Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
We’re on the move friends! I could barely contain my excitement this week when our new tech packs arrived. My first tech packs were completed in March last year – I actually can’t believe it – over a year ago! I produced them in a bit of a mish-mashed way: I hired a designer to …
I’ll be honest, when we went into lockdown, I was ANGRY. A huge part of me was anxious, like many others- especially around public health and the impact on our NHS. Aside from that I thought, you really couldn’t make this up could you? Just as I was due to receive tech packs, prototypes and …
This Pandemic has shown me that dreams can be heightened, strengthened and even birthed during times of crisis. Your Girl is back. If you recall from my last post I was in a funk about having to wait and things not happening when I thought they would and should happen. That post was over three …
I struggled to decide whether I should write this post. It’s boring and it sounds like a moan (because it definitely is a moan), but then I remembered the whole purpose of documenting this journey is to keep it real. Starting a business isn’t all about willing success to happen, working really hard and then …
I love learning how others organise themselves in order to set themselves up for success. We’ve all (well ok so some of us) have heard the phrase, even Beyonce has only 24 hours in a day. However I actually have no idea how she spends her average day. How do busy, successful, seemingly thriving people …