Considered is the third of our brand values I’ve written about. I’ve written about the fact that Mummy’s Muse is Rooted and Playful, so what does it mean to be Considered?
This is the Value I know I needed, but didn’t know how to describe it. Other words that came close were tasteful, thoughtful, intentional and classic, but none of these worked. Considered is perfect. Everything we do has been thought about and is always a step away from the average or expected. I want this value to be reflected throughout Mummy’s Muse as a brand. From the emails you receive, to the colours we use for designs, right through to the packaging we will eventually send out your goods in. The experience of every touchpoint has been thought about and is in line with the Values.
Considered in Choice of Colours
I often say bold doesn’t have to equal bright – I want to ensure we are Considered is in colour choce. On the left you’ll see the three primary colours and the colour green. It is highly unlikely I’ll ever design anything with this colour palette. Each of the colours in conjunction with others could work, however I prefer the colours on the garment to have more depth – to be more Considered. The colours on the right are adjustments of the colours on the left, but with more depth.
Left: Primary colours and green. Right: ‘Considered’ shades of the colours on the left.
I hope to be able to highlight other areas in which we’ve been Considered. I hope you’ll see the thought and intention with the brand. I’m always thinking (hard) about ways to bring this Value to life.
A third approach is to look at case studies of brands that have created enormous value. Consider, for example, the power of the Apple personality and innovation reputation, BMW’s self-expressive benefits connected to the “ultimate driving machine,” and the ability of Whole Foods Market brand to define an entire subcategory. “In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”
I promised a few posts back that I would expand on values so I’ve started here as this is the one that makes us special. Mummy’s Muse is Rooted. When I say Rooted this first and foremost refers to our design. The prints you’ll see on our garments are inspired by African prints. Those of …
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
The fourth and final value in the Mummy’s Muse Values Series is Uninhibited. I am not Uninhibited. This is OK and it isn’t. Some inhibitions are very necessary, they protect us and keep us safe. However, I believe we take on others as we try to conform to societal norms. I think there are others …
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Considered
Considered is the third of our brand values I’ve written about. I’ve written about the fact that Mummy’s Muse is Rooted and Playful, so what does it mean to be Considered?
This is the Value I know I needed, but didn’t know how to describe it. Other words that came close were tasteful, thoughtful, intentional and classic, but none of these worked. Considered is perfect. Everything we do has been thought about and is always a step away from the average or expected. I want this value to be reflected throughout Mummy’s Muse as a brand. From the emails you receive, to the colours we use for designs, right through to the packaging we will eventually send out your goods in. The experience of every touchpoint has been thought about and is in line with the Values.
Considered in Choice of Colours
I often say bold doesn’t have to equal bright – I want to ensure we are Considered is in colour choce. On the left you’ll see the three primary colours and the colour green. It is highly unlikely I’ll ever design anything with this colour palette. Each of the colours in conjunction with others could work, however I prefer the colours on the garment to have more depth – to be more Considered. The colours on the right are adjustments of the colours on the left, but with more depth.
I hope to be able to highlight other areas in which we’ve been Considered. I hope you’ll see the thought and intention with the brand. I’m always thinking (hard) about ways to bring this Value to life.
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A third approach is to look at case studies of brands that have created enormous value. Consider, for example, the power of the Apple personality and innovation reputation, BMW’s self-expressive benefits connected to the “ultimate driving machine,” and the ability of Whole Foods Market brand to define an entire subcategory. “In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”
Related Posts
Rooted
I promised a few posts back that I would expand on values so I’ve started here as this is the one that makes us special. Mummy’s Muse is Rooted. When I say Rooted this first and foremost refers to our design. The prints you’ll see on our garments are inspired by African prints. Those of …
Playful
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
Uninhibited
The fourth and final value in the Mummy’s Muse Values Series is Uninhibited. I am not Uninhibited. This is OK and it isn’t. Some inhibitions are very necessary, they protect us and keep us safe. However, I believe we take on others as we try to conform to societal norms. I think there are others …