It’s been two weeks since I’ve written. I’m still going through a phase where I’m struggling to find balance and spend my time in an optimal way – the quest for boundaries continues. However it’s fine, I’m here, I’m well and many positive things have happened. One of which is that I’ve found a Coach. …
As I sat down to write this, I thought, is this going to be a really dry post? However, I cant’ let that stop me. I’m trying my best to be honest about what I’ve been up to, even if it doesn’t seem like the most exciting thing from the outside. I hope at least …
A big dilemma for me starting out on this journey is what to do in terms of marketing and communication before I actually have a product to sell. I’ve struggled with this because I thought, ‘Is this weird? To talk about a brand where no product exists?’ I’ve been waiting for ages, ‘What if I …
I haven’t written for two weeks now as I’ve felt like I’ve been surrounded by fog. Things are not clear at the moment – my mind feels a bit like the image above – mixed up play doh. For the first time in my living memory, so many of us are in the same position. …
This week production re-commenced in our manufacturing location which was a huge milestone for me. It’s been lots of starts and stops as a result of COVID related restrictions. When production did start again in factories, PPE was prioritised, but now it looks like everything is up and running again. I’m waiting to get a …
If you’ve been following this journey for some time now, you’ve probably realised colour – it’s power and it’s potential – is something I’m very passionate about. I love colour; there is definitely something about it that energises me. However the extent of my experience with colour is probably dressing myself, doing my make up …
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
On days like today, the first line of Lauryn Hill’s Ex-Factor plays over and over and over again in my mind. It could all be so simple; but you’d rather make it hard. Ms Lauryn Hill These are the days where it’s really hard doing two jobs…actually, let’s make that three to four jobs to …
Over the past two weeks or so I’ve been trying to find a designer to work with to develop the brand’s visual identity. What is a Visual Identity? To me, a visual identity is the combination of colours, images and shapes that make up a brand. As you can probably tell if you’ve been following …
I promised a few posts back that I would expand on values so I’ve started here as this is the one that makes us special. Mummy’s Muse is Rooted. When I say Rooted this first and foremost refers to our design. The prints you’ll see on our garments are inspired by African prints. Those of …