This week production re-commenced in our manufacturing location which was a huge milestone for me. It’s been lots of starts and stops as a result of COVID related restrictions. When production did start again in factories, PPE was prioritised, but now it looks like everything is up and running again. I’m waiting to get a …
If you’ve been following this journey for some time now, you’ve probably realised colour – it’s power and it’s potential – is something I’m very passionate about. I love colour; there is definitely something about it that energises me. However the extent of my experience with colour is probably dressing myself, doing my make up …
Spirited, lively, fun-loving, jolly…even frisky are all synonyms for the word playful. This is the second of four Mummy’s Muse brand values I’m writing about and one that has only become more important to me in my personal life as I’ve gotten older and life has become busier. Born This Way I’ve always been playful. …
On days like today, the first line of Lauryn Hill’s Ex-Factor plays over and over and over again in my mind. It could all be so simple; but you’d rather make it hard. Ms Lauryn Hill These are the days where it’s really hard doing two jobs…actually, let’s make that three to four jobs to …
Over the past two weeks or so I’ve been trying to find a designer to work with to develop the brand’s visual identity. What is a Visual Identity? To me, a visual identity is the combination of colours, images and shapes that make up a brand. As you can probably tell if you’ve been following …
I promised a few posts back that I would expand on values so I’ve started here as this is the one that makes us special. Mummy’s Muse is Rooted. When I say Rooted this first and foremost refers to our design. The prints you’ll see on our garments are inspired by African prints. Those of …
This is one of those pieces of advice that seems so obvious but I constantly forget. Seek out experts. In an earlier post I wrote about no man being an island. When I wrote about this my emphasis was emotional support, this post is about practical skills. You should look for people who know things …
This is the post I’ve known I needed to write for the longest time, but I’ve finally plucked up the courage to write. I’d like to introduce myself, the ‘Mummy’ in Mummy’s Muse. My name is Yewande, I’m 32 and I live in London. I’m married and I have two incredible daughters. Watching them – …
I’m currently back in the design process. I’m working on new prints and colourways. Whoa..that’s great, but you haven’t even released your existing designs I hear you say. You’re correct. However this is one of the most time consuming, best and worst parts of this whole process. Nonetheless, it’s a part I care deeply about. …
Hooray! Our trademark certificate came through. Back in December I wrote about how it had taken a while for me to get round to filing for a trademark at with the Intellectual Property Office (IPO). In early March, the trademark was approved, and I received the paper work a few weeks ago. I was nervous …