Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
From The Screen To Reality
Today was an exciting day. After months of playing around in Illustrator, I decided on the colour combinations of my prints that I like the most and sent them to a local printer to digitally print on a number of fabrics. I wanted to see what the prints I designed look like in real life and how they appear on my fabric of choice. I felt like this was important as when I give my instructions to the factory, I want to be sure of what I’m asking for…and sure that I actually like it!
I also spent some time with some colour specialists so I could ensure where I have plain Pantone referenced fabrics, they complement my printed designs. This idea of mine was quite a random one, but a step I will always take moving forward and recommend to anyone designing on screen with paper based colour codes. When I went to match the plain colours I had chosen with my printed designs, my successful match rate was approx 60%. If I had given all my original Pantone codes to my factory, sone of the final products would not have come out how I wanted from a colour harmony perspective. There are many, many shades of dark blue, let me tell you…
It’s been so rewarding to see designs I’d spent months working on via a screen come to life. It makes me feel one step closer to having finished garments.
And On The Seventh Day
How do you do it all? This question is asked all the time when ‘successful people’ – actually, let’s be specific – ‘successful women’ are being interviewed. I’m sure it’s annoying to be asked this (especially as a woman), but I get why it’s asked. Everyone wants to know…the secret. Let’s face it, everyone is …
Test Season Has Arrived
A big dilemma for me starting out on this journey is what to do in terms of marketing and communication before I actually have a product to sell. I’ve struggled with this because I thought, ‘Is this weird? To talk about a brand where no product exists?’ I’ve been waiting for ages, ‘What if I …
The Inventory Trap
I saw a friend of mine yesterday and she asked me, ‘How’s the business going?’, Surprisingly, this emotion wasn’t what I felt first. I went on to explain to her my current ‘dilemma.’ It made me realise this is what I should write about this week. I’ve named this dilemma, ‘ The Inventory Trap.’ When …