Two questions I’ve been grappling with of late are:
What kind of brand am I going to be?
When do I need to decide by?
I’ve worked in communications for over 10 years but never explicitly in branding. I say this to highlight the fact that I’m no branding expert. I do know that when it comes to Mummy’s Muse, I want to be socially responsible. I feel like I finally have the chance to build something of my own and so beyond WHAT I give to you, my dear customer, HOW I give it to you is equally important. The challenge is this: being a start up many of these decisions are going to affect the price at which I can sell the product. I could sell you exactly the same product, with the same quality, but for a lower price if I didn’t make some of those socially responsible choices. This is where commitment to the cause comes in. At a lower price, I feel like I’ll have more people willing to purchase the product. I want lots of people to want to purchase the product because the price is right, but I think I want to build something I’m proud of more than wanting the highest number of sales possible.
I am willing to try and trust that I’ll be selling to like minded people. People who care about being socially responsible and building a better world for the very people our products celebrate and clothe.
For Mummy’s Muse, as a start this is going to involve looking for packaging that doesn’t harm the environment. Another idea I’d like to incorporate is donating a portion of each sale to a not-for-profit partner. This isn’t a new idea, but I love that there are some small brands that have committed to this and have now raised huge amounts of money for a number of causes. I want our contribution to these causes to grow as we grow. This is a real incentive to produce the best products and use the best thinking possible to sell them!
I’m not an expert when it comes to social responsibility and e-commerce businesses but I will continue to educate myself and see where ideas can be incorporated into our business model.
The second question of, ‘When?’ I feel I have to be true to this mission from the very start. My mother used to tell me there’s no point saying you’ll be a philanthropist once you’re rich. When you’re not rich, you should give, so by the time you’re loaded it come naturally to you to give! I loved this then and I still do now. In other areas of my life I’ve applied this principle and I’m going to try and apply it for Mummy’s Muse.
My hope is that I’ll bring our customers along on this journey and give them something they’d be happy to be a part of and feel good paying money for.
I officially formed Mummy’s Muse as a company in March 2017. This means that I’ve technically been at this thing for just over two years. Sometimes this makes me feel so …. frustrated/upset/resigned/bewildered…I could go on. How has it taken me two years and I feel like I have so little to actually show for …
This was a big question for me. If you’ve read my previous blog posts you’ll know I registered Mummy’s Muse as a company back in 2017. I’ve always been sure that this would be an e-commerce business so I knew the website would be my very first shop front. It’s hard having high standards and …
Quick post this week: a brief update on our production process. We officially went into pre-production with our manufacturer a few weeks before Christmas. Pre-production for us means getting updated tech packs and toile patterns made. It also includes samples of our prints (screen printed) and final sample garments. We go through these stages to …
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Identity Decisions
Two questions I’ve been grappling with of late are:
I’ve worked in communications for over 10 years but never explicitly in branding. I say this to highlight the fact that I’m no branding expert. I do know that when it comes to Mummy’s Muse, I want to be socially responsible. I feel like I finally have the chance to build something of my own and so beyond WHAT I give to you, my dear customer, HOW I give it to you is equally important. The challenge is this: being a start up many of these decisions are going to affect the price at which I can sell the product. I could sell you exactly the same product, with the same quality, but for a lower price if I didn’t make some of those socially responsible choices. This is where commitment to the cause comes in. At a lower price, I feel like I’ll have more people willing to purchase the product. I want lots of people to want to purchase the product because the price is right, but I think I want to build something I’m proud of more than wanting the highest number of sales possible.
I am willing to try and trust that I’ll be selling to like minded people. People who care about being socially responsible and building a better world for the very people our products celebrate and clothe.
For Mummy’s Muse, as a start this is going to involve looking for packaging that doesn’t harm the environment. Another idea I’d like to incorporate is donating a portion of each sale to a not-for-profit partner. This isn’t a new idea, but I love that there are some small brands that have committed to this and have now raised huge amounts of money for a number of causes. I want our contribution to these causes to grow as we grow. This is a real incentive to produce the best products and use the best thinking possible to sell them!
I’m not an expert when it comes to social responsibility and e-commerce businesses but I will continue to educate myself and see where ideas can be incorporated into our business model.
The second question of, ‘When?’ I feel I have to be true to this mission from the very start. My mother used to tell me there’s no point saying you’ll be a philanthropist once you’re rich. When you’re not rich, you should give, so by the time you’re loaded it come naturally to you to give! I loved this then and I still do now. In other areas of my life I’ve applied this principle and I’m going to try and apply it for Mummy’s Muse.
My hope is that I’ll bring our customers along on this journey and give them something they’d be happy to be a part of and feel good paying money for.
Related Posts
The Wait
I officially formed Mummy’s Muse as a company in March 2017. This means that I’ve technically been at this thing for just over two years. Sometimes this makes me feel so …. frustrated/upset/resigned/bewildered…I could go on. How has it taken me two years and I feel like I have so little to actually show for …
To Build Or Not To Build?
This was a big question for me. If you’ve read my previous blog posts you’ll know I registered Mummy’s Muse as a company back in 2017. I’ve always been sure that this would be an e-commerce business so I knew the website would be my very first shop front. It’s hard having high standards and …
Pre-Production Update
Quick post this week: a brief update on our production process. We officially went into pre-production with our manufacturer a few weeks before Christmas. Pre-production for us means getting updated tech packs and toile patterns made. It also includes samples of our prints (screen printed) and final sample garments. We go through these stages to …