Well hello. I took a bit of an unplanned break from writing this blog and posting on social media this summer. I had to get over the strange feelings of guilt associated with taking a break. Let’s face it, I doubt anyone cared I took a break…and yet it’s so bizarre that these feelings of guilt surfaced. I think it’s just a symptom of the pervasiveness of social media presenteeism of our age. You sort of feel everyone is ‘on’ all of the time. I didn’t write or post because I just didn’t feel like it. I’ve had to come to a place where I’ve accepted that that’s my prerogative.
So while I didn’t write on the blog and I didn’t post on social media, I steadily continued to work. Week in and week out. So what’s happened? And importantly….when is this launch??
Lift off in 5, 4, 3…
I hope to launch our first set of products – aprons for toddlers and pre-school aged children – in the next few weeks. It’s really interesting to me that there are some products I’ve been working on the best part of 2 years and still aren’t ready to be sold. While there are products that I imagined within the last 6 months are likely to be ready first. This all comes down to the complexity of the design and also the fabric on which the print is being printed. It also shows me how much I’ve learned. Now, when I get an idea for a new product, I now know all the steps I need to take. I really want to speed up the steps I take with my manufacturers. This is what takes the most time – waiting in between stages.
Something has become really apparent to me in the last year…I get why no one has done this before. It’s been really hard for me as an independent person who is new to the world of manufacturing, print and design to get this off the ground. Saying this, there’s nothing I love more than a challenge and I’m getting closer with each passing week.
I’ve included some ‘behind the scenes’ footage of my protoypes being made.
Stay tuned for news on the launch. And if you’re still reading, thank you. It means a lot.
Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
A big dilemma for me starting out on this journey is what to do in terms of marketing and communication before I actually have a product to sell. I’ve struggled with this because I thought, ‘Is this weird? To talk about a brand where no product exists?’ I’ve been waiting for ages, ‘What if I …
Ok, so it’s not a race, it’s a journey Consistency is one of those words that makes me think of clean eating, reading a daily devotional or trying to learn to do the splits as an adult. It’s really hard and you can’t acheive it instantly. I started university when Facebook was in it’s infancy. …
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Ticking Along Nicely
Well hello. I took a bit of an unplanned break from writing this blog and posting on social media this summer. I had to get over the strange feelings of guilt associated with taking a break. Let’s face it, I doubt anyone cared I took a break…and yet it’s so bizarre that these feelings of guilt surfaced. I think it’s just a symptom of the pervasiveness of social media presenteeism of our age. You sort of feel everyone is ‘on’ all of the time. I didn’t write or post because I just didn’t feel like it. I’ve had to come to a place where I’ve accepted that that’s my prerogative.
So while I didn’t write on the blog and I didn’t post on social media, I steadily continued to work. Week in and week out. So what’s happened? And importantly….when is this launch??
Lift off in 5, 4, 3…
I hope to launch our first set of products – aprons for toddlers and pre-school aged children – in the next few weeks. It’s really interesting to me that there are some products I’ve been working on the best part of 2 years and still aren’t ready to be sold. While there are products that I imagined within the last 6 months are likely to be ready first. This all comes down to the complexity of the design and also the fabric on which the print is being printed. It also shows me how much I’ve learned. Now, when I get an idea for a new product, I now know all the steps I need to take. I really want to speed up the steps I take with my manufacturers. This is what takes the most time – waiting in between stages.
Something has become really apparent to me in the last year…I get why no one has done this before. It’s been really hard for me as an independent person who is new to the world of manufacturing, print and design to get this off the ground. Saying this, there’s nothing I love more than a challenge and I’m getting closer with each passing week.
I’ve included some ‘behind the scenes’ footage of my protoypes being made.
Stay tuned for news on the launch. And if you’re still reading, thank you. It means a lot.
Related Posts
Values
Values; Principles; Guidelines; Our Compass – however you choose to describe the concept, it can’t be ignored. Our values are so important to Mummy’s Muse because I feel like there’s a very clear and strong personality I’m trying to create with this brand. These values act as a bit of a checklist for everything we …
Test Season Has Arrived
A big dilemma for me starting out on this journey is what to do in terms of marketing and communication before I actually have a product to sell. I’ve struggled with this because I thought, ‘Is this weird? To talk about a brand where no product exists?’ I’ve been waiting for ages, ‘What if I …
Consistency: Slow and Steady
Ok, so it’s not a race, it’s a journey Consistency is one of those words that makes me think of clean eating, reading a daily devotional or trying to learn to do the splits as an adult. It’s really hard and you can’t acheive it instantly. I started university when Facebook was in it’s infancy. …